Cookie Policy

This Cookie Policy explains what cookies are, how we use them on our website, and what rights you have in relation to their use.

What are cookies?

Cookies are small text files that are stored on your device (computer, smartphone, tablet) when you visit our website. Their main purpose is to record information about your activity on the site, which allows us to:

• Recognising your device on subsequent visits, so you don’t have to enter the same details every time.
• Customising the content of the website to your individual preferences, such as language or layout.
• Improving the website’s navigation and functionality, which results in a better user experience.

Cookies do not contain personal data nor are they used to identify you. They are essential for the website to function properly and to provide you with the highest standard of service.

What types of cookies do we use?

To ensure you get the best possible experience on our website, we use various types of cookies:

a) Essential cookies

These cookies are absolutely essential for the website to function properly. They enable:

• Basic navigation of the website and access to its key features.
• Secure login and user authentication in secure areas of the website.
• Ensuring session integrity, which allows your preferences to be retained whilst you browse the site.

Without these files, some parts of the site may not function correctly, which could prevent you from using the services we offer.

b) Performance cookies

These cookies collect information about how users interact with our website, which allows us to:

• Analyse visitor statistics, such as the number of users and the time spent on the site.
• Identify areas for improvement, enabling us to enhance the structure and content of the website.
• Optimise page loading speed, which results in a better user experience.

The data collected by these cookies is anonymous and is used solely for statistical purposes.

c) Functional cookies

These cookies allow us to:

• Remember your choices and settings, such as your preferred language or font size.
• Customise the website to your needs, making your experience more personalised.
• Easier use of advanced features, such as comments or product reviews.

Thanks to these, you do not have to enter the same settings every time, which makes using our website more convenient.

d) Marketing cookies

These cookies are used to:

• Deliver personalised adverts that are better matched to your interests.
• Limiting the number of times the same adverts are displayed, which prevents them from appearing too frequently.
• Measuring the effectiveness of advertising campaigns, which allows us to better tailor our offering to users’ needs.

The information collected by these cookies may be shared with our advertising partners, but it does not directly identify you.

How do we use the information we collect?

The information collected via cookies is used for various purposes to ensure you have the best possible experience when using our website:

• Improving the website’s functionality and performance: We analyse data regarding how you use the website, which allows us to identify areas for improvement. This enables us to optimise the website’s loading speed, improve its structure and introduce new features.
• Personalising content and adjusting it to your preferences: Cookies allow us to remember your settings and preferences, such as language, page layout and favourite sections. This ensures that the website is customised to your individual needs on subsequent visits.
• Analysing website usage statistics: We use cookies to collect anonymous statistical data, such as the number of visits, traffic sources and the most frequently visited pages. This information helps us better understand how users interact with our website, enabling us to continuously improve it.
• Delivering personalised adverts and offers: Based on your interests and behaviour on the website, we can show you offers and adverts that are more relevant to you. This ensures that marketing content is better tailored to your needs, and you are not exposed to messages that are irrelevant to you.
• Ensuring security: Cookies help us detect fraud and potential security threats. By monitoring certain patterns of behaviour, we can respond more quickly to any incidents and protect both you and our infrastructure.
• Facilitating purchasing and login processes: If our website offers features such as a shopping basket or a customer area, cookies allow us to remember the contents of your basket and maintain your login session, making the purchasing process smoother and more convenient.
• Interaction with social media: Cookies allow integration with social media platforms, enabling you to easily share content or use the ‘Like’ function directly on our website.
  
  
  

Third-party cookies

We also use cookies on our website that are provided by external service providers. These are used to enhance the website’s functionality and provide you with additional services. Here are some of the providers whose cookies may be used:

• Google Analytics: An analytics tool that helps us understand how users interact with our website. It collects information about visits, time spent on the site, traffic sources and other user behaviour. For more information, please see Google’s Privacy Policy.
• Facebook Pixel: Enables the integration of our website with Facebook, allowing us to personalise content and show you personalised adverts on the Facebook platform. You can find details of the cookie policy in Facebook’s Privacy Policy.
• YouTube: If we embed videos from YouTube, cookies from this platform may be used to collect information about video playback. For more information, please see YouTube’s Privacy Policy.
• Google Maps: When you use Google Maps on our website, cookies enable the maps to be displayed correctly and allow us to remember your preferences. For further details, please see Google’s Privacy Policy.
• Marketing tools: We may use other marketing tools, such as Google Ads, LinkedIn Insight Tag or Twitter Pixel, which help us to deliver personalised advertising content to you across various platforms.

Each of these providers has its own privacy and cookie policies, which we encourage you to review. We have no control over their policies or the way in which they use the data they collect. We therefore recommend that you check the relevant privacy policies to find out more about their practices.

Your rights regarding third-party cookies:

• Managing consent: You can manage your consent to the use of third-party cookies via your browser settings or by using the privacy preference management tools available on our website.
• Opting out of personalised advertising: Many providers offer the option to opt out of personalised advertising.
• Blocking cookies: You can block third-party cookies in your browser settings. Please note, however, that this may affect the functionality of certain elements of our website.
  
  
  

Your rights and managing cookies

You have every right to decide whether to accept cookies when using our website. We respect your privacy and would like to inform you about how you can manage cookies:

a) Changing browser settings

Most web browsers accept cookies by default. However, you can change these settings at any time to block cookies from being accepted automatically or to be notified each time a cookie is sent to your device. Please note that disabling or restricting cookies may affect the functionality of our website, preventing you from accessing certain parts or services.

To find out how to change your cookie settings in your browser, visit the page How to disable cookies in different browsers on a computer or How to manage cookies on a mobile phone, where you will find detailed instructions for the most popular browsers.

b) Withdrawing consent

If you have previously consented to the use of cookies, you have the right to withdraw your consent at any time. You can do this by changing your browser settings or using available cookie management tools, such as dedicated plugins or extensions. Withdrawing your consent does not affect the lawfulness of data processing that took place prior to its withdrawal.

c) Right of access and erasure

You have the right to access your personal data held by us and to have it rectified, erased or the processing restricted. If you have any questions regarding your data or wish to exercise these rights, please contact us using the contact details provided in the ‘Contact’ section.

Security and privacy

We assure you that the cookies used on our website are completely safe for your device. They do not contain malware, viruses or any other harmful code that could put your data at risk.

The information collected via cookies is anonymous and does not allow for the identification of a specific user. It is used solely for statistical, analytical and marketing purposes, as described in this Cookie Policy.

We respect your privacy and make every effort to protect your personal data in accordance with applicable laws, including Regulation (EU) 2016/679 of the European Parliament and of the Council (GDPR).

Changes to the Cookie Policy

We reserve the right to amend and update this Cookie Policy in order to comply with applicable legal, technological or operational requirements. Any changes will be published on this page and will take effect on the date of publication.

We encourage you to review the Cookie Policy regularly to stay up to date with information regarding how cookies are used and your rights in this regard.

Contakt

If you have any questions, comments or concerns regarding our Cookie Policy, please contact us. We are here to help and will be happy to provide you with any necessary information and assist you in resolving any issues you may encounter whilst using our website.

kontakt@biou.pl  lub bioU sp. z o.o. ul. Jagiellońska 78 lok.1.38, 03-301 Warszawa, Polska